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Maejo University International College
Maejo University Academic Shares Vision on Digital Economy and Future Food at National Coffee Forum
On March 20, 2026,Associate Professor Dr. Siriporn Kiratikarnkul from the International College was honored to serve as a keynote speaker at the forum titled “Upgrading Community Coffee Businesses toward the Digital Economy and Future Food.” The event was held at the Bangkok International Trade and Exhibition Centre (BITEC).The forum aimed to promote and enhance the potential of community-level coffee entrepreneurs, enabling them to adapt and remain competitive in the digital economy era.During the event, knowledge and experiences were exchanged on the application of digital technologies in the coffee business—from production and processing to online marketing—in order to add value to community coffee products. In addition, the concept of “Future Food” was presented, highlighting emerging food trends that emphasize innovation, sustainability, and consumer health.Participants included coffee entrepreneurs, farmers, academics, and members of the general public, all of whom showed strong interest and actively engaged in discussions. Emphasis was placed on the importance of building collaborative networks to support the sustainable growth of community coffee businesses.This event marks another significant step in driving grassroots economic development by integrating technological knowledge, food innovation, and local wisdom to elevate Thai coffee to the global market in the future.
17 พฤษภาคม 2569     |      5
Dr. Kanjana Sommit from the International College was honored to serve as a panel speaker at the forum titled “Thai Herbs Soft Power Go Inter.
On March 19, 2026,Dr. Kanjana Sommit from the International College was honored to serve as a panel speaker at the forum titled “Thai Herbs Soft Power Go Inter.”The event was held at the Bangkok International Trade and Exhibition Centre (BITEC), Bangkok, from 10:00 AM to 6:00 PM, in Hall 103–104.The forum aimed to facilitate knowledge exchange on the utilization of herbs and spices to add value to the food industry, the development of distinctive products, and the promotion of the benefits of herbs and spices to the wider public.On this occasion, Dr. Kanjana Sommit shared her knowledge and experience from conducting research in collaboration with local communities, focusing on the extension of local wisdom in Thai herbal practices. Thailand possesses a rich diversity of medicinal plants with strong potential for commercial product development. However, limitations remain in terms of public awareness and access to broader markets. She also presented examples of community-based research projects in which herbs and spices were developed and processed into value-added products in both food and health categories, such as herbal inhalers. These initiatives reflect the systematic integration of local wisdom with academic knowledge, leading to job creation, income generation, and economic upliftment.Furthermore, she proposed strategies to enhance the potential of Thai herbs through the integration of academic knowledge, technology, and marketing. These include branding, packaging development, and the use of digital media for promotion, as well as fostering collaboration among academic institutions, the private sector, and local communities. These efforts aim to enable Thai herbal and spice products to compete sustainably in both domestic and international markets.Her participation as a speaker highlights another significant role of the International College in translating academic knowledge into practical social applications and supporting the development of the country’s creative economy based on sustainable local resources.
17 พฤษภาคม 2569     |      4
MJU-IC Holds Meeting to Strengthen Academic Cooperation with Guilin Tourism University in the People’s Republic of Chin
On March 16, 2026, executives from Maejo University International College (MJU-IC) participated in a meeting to discuss academic cooperation with Guilin Tourism University at Room 2220, Lvsi Building, in the People’s Republic of China.The Maejo University delegation was led by Assoc. Prof. Dr. Weerapon Thongma, President of Maejo University, accompanied by Asst. Prof. Dr. Winitra Leelapattana, Associate Deans of the International College, and Dr. Suthira Sitthikun, Associate Deans of the International College. They met with the administrators of Guilin Tourism University, led by Prof. Dr. Lin Chunyi, President of the university.The meeting was also attended by executives and faculty members from both institutions, including Assoc. Prof. Dr. Chen Bangyu, Director of the International Exchange and Cooperation Department; Prof. Dr. Gao Yuanheng, Dean of the School of Tourism Management; and Prof. Dr. Tang Ying, Dean of the School of Hospitality Management.The meeting aimed to exchange ideas on educational management, expand academic collaboration, and discuss the development of tourism and hospitality programs, as well as to further strengthen the partnership between the two universities.During the visit, the executives from Maejo University International College also toured the university’s facilities and learning environment at Guilin Tourism University.This meeting represents another important step in promoting educational cooperation between Maejo University and Guilin Tourism University, creating greater international learning opportunities and cultural exchange for students and staff of both institutions.
17 พฤษภาคม 2569     |      9
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